After Malice Domestic, I stayed on with my daughter’s family
for a few more days and we made a trip to Georgetown to see the Amazon
bookstore there. When I wondered WHY one of the few brick-and-mortar stores, as
the say, is there, they told me that Jeff Bezos lives in the DC area. Sure
enough, I fund an article on his mansion
and the $12 million redo.
Anyway, I was curious to see what Amazon thought a real
bookstore should look like. Here’s the entrance to the rather small shop. There
is a basement and a first floor. Here are a couple of shots of the upper floor.
I was amused at the marketing. They’re marketing to bookstore
patrons in just about exactly the way they market to online shoppers. Here are the “fast reads” and the “if you liked this” sections.
|3 days or less|
|If you liked this...|
|There is an attempt to appeal to the locals. |
If you scan a book, you can find out the Prime price, as opposed to the regular price.
Now, let’s see how they do with mysteries. Here’s the total
mystery section, in the basement section.
|Total mysteries and thrillers|
The shelves are shallow, no more than 4-5 books of each
I was pleased to see Miranda James on the shelf AND on the
|James 12 Angry Librarians|
|James on Bestseller endcap!|
I was also pleased to see Jenny Milchman on a featured table
at the front of the store.
|Jenny Milchmans' Wild River!|
My daughter noted that she’s read every single book in the
store that she wants to read. There was nothing there for her to buy. In other
words, the store carried only what was the most popular on the Amazon site.
There’s little or no chance to browse and discover a new, fresh title or
author. I think Amazon has missed the point of bookstores. You get exactly what
you get online in the store, so why go to the hassle of traveling and parking?
Anyway, it was interesting and I’m glad I went. I DID buy a couple of things.
Nice post, Kaye.ReplyDelete
Thank you, Maryn. It was an interesting place.ReplyDelete
This was great to see. I've been curious, but I don't think I'll rush right out to find one. I thought it very interesting that they display the books the way Walmart does, that is, in stacks facing outward. No wonder there's such a small selection; that takes up a lot more room. But if they're only bothering with the most popular books, maybe it's enough. By the way, I like "the most popular". "Bestselling" has become so meaningless. A very good post, thanks for sharing.ReplyDelete
You're welcome! I'm glad you got something out of it.ReplyDelete
Interesting post. Thank you!ReplyDelete